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15th November 2024

There has been a change in trends and people’s attitude towards hormonal contraception. Statistics state that there is increase in termination of pregnancies (ToP) from previous years. Anecdotal evidence suggests young people are accessing information on non-hormonal contraception via social media platforms such as TikTok and Instagram.

Trends in contraception

  • Hormonal contraception has perceived side effects and risks
  • Preference of natural methods (GREEN SEX)
  • Social media bias in reporting natural methods and period apps
  • Covid -19 had impact on Relationship Sexual Health and Parenthood Education

Change in people’s attitude

  • Social media supports hormone hesitancy
  • This may increase unintended pregnancy
  • Women feel pressurised into using hormonal contraception

What does the data state;

Pfender et al.2024

Contents analysis of TikTok

Social media fuels hormone hesitancy and scaremongering is driven by claims of personal experience rather than scientific evidence

Social media promotion of non hormonal methods may increase unintended pregnancy.

Pfender & Devlin 2023

Content analysis of YouTube. False sexual health information presented to the young audience. Highlighted the encouragement of discontinuing of birth control medication and conveying inaccurate information on sexual health

Pfender EJ, Tsiandoulas K, Morain SR, Fowler LR. Hormonal contraceptive side effects and nonhormonal alternatives on TikTok: a content analysis. Health promotion practice. 2024 Jan 3:15248399231221163 – Search

Pfender EJ, Caplan SE. The Effect of Social Media Influencer Warranting Cues on Intentions to Use Non-Hormonal Contraception. Health Communication. 2024 Sep 12:1-5 – Search

The Effect of Social Media Influencer Warranting Cues on Intentions to Use Non-Hormonal Contraception. | Semantic Scholar

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